BRAND

Studio Of Osai is a multi-faceted fashion label established in London in 2025. An unfolding studio project.

Osai operates differently from a traditional fashion label, aiming to incite and inspire individuals, encouraging them to think and feel differently about the environment in which they find themselves in. With the core belief being that clothing should go beyond surface level, Osai acts as a creative force dedicated to embracing the ambition of the next generation of young men and women, empowering them to become agents of self-expression.

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HISTORY

Studio Of Osai was launched by alternative-thinking creative director Raghav Tanna, who sought to create a project initially as a personal creative outlet during his first year at university. He experimented with designs, concepts, and narrative-led drops which reflect his "CREATE WHAT YOU FEEL" mantra.

Over time, Osai, as an idea, has evolved; not only in terms of its clothing but also in its identity. Each collection is a chapter, part of an unfolding studio project. Raghav's dedication to sustainability and his drive for positive change continue to guide the fashion label, shaping Osai into a brand that strives to constantly innovate. He aspires to prove that passion-led ideas can grow into a meaningful, influential force of change.

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They are just clothes at the end of the day, interpret them however you want.

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Studio Of Osai™

FOR YOUR SOUL.‎

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